foxtonemusic.com is a Minneapolis-based synthesizer shop. We created two full-size illustrations for the recent redesign of their online shop. One serves as a general background for the website and the other appears when you scroll down and reach the footer.
The style of these illustrations is inspired by retro sci-fi illustrations and movies. The depicted scene – which is clearly a reference to by Japanese “Kaijus” – is partially based on a previous illustration, which served as a background for the old website. The “underground factory” scene is our own addition. Besides creating a little surprise moment at the end of the scroll, it also underlines the ironic and whimsical undertone of Foxtone’s visual identity.